An ex-PM reveals the truth behind our newest election campaign slogans

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Deep Dive: Are we ready to ‘build Australia’s future’, or are we looking to get the country ‘back on track’?

That's the big question – and pitch – both Prime Minister Anthony Albanese and leader of the Coalition Peter Dutton have launched this week as we enter the first stage of campaigning for our upcoming federal election.

Both campaign slogans are short but come with layered meaning – about the state of the country, and what each major party thinks the average Australian is looking for when they go to cast their vote. But which one has more cut through – and is anyone even listening anymore?

On this episode of The Briefing, Bension Siebert is joined by former Prime Minister of Australia Malcolm Turnbull to get his verdict on which campaign slogan sounds like a winner, and what they say about how the major parties sees us, and if we’re headed towards a minority government. 

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