Waiyee Loh, "Empire of Culture: Neo-Victorian Narratives in the Global Creative Economy" (SUNY Press, 2024)
Mar 3, 2025
auto_awesome
Waiyee Loh, an Associate Professor at Kanagawa University, explores how Victorian narratives continue to shape modern culture in her book, 'Empire of Culture.' She delves into the global impact of British imperialism on literature, fashion, and media, discussing overlaps between Japanese and British creative industries. Loh highlights the rise of neo-Victorian themes in contemporary narratives, such as Lolita fashion in Singapore and the film 'The Handmaiden.' The conversation also ventures into future research on colonial port cities, illustrating the ongoing legacy of cultural hybridity.
The podcast discusses how Britain's colonial past shapes global perceptions of its culture, presenting it as a universal standard in contemporary marketing.
It highlights the impact of the Thatcher government's heritage privatization, reflecting a shift in the ownership and commercialization of cultural properties over time.
Deep dives
The Impact of Imperial History on Modern Culture
The book investigates how Britain's colonial history continues to influence contemporary global culture and perceptions of British heritage. It suggests that the enduring belief in British culture as a universal standard affects how it is marketed globally, with the British heritage industry benefiting from this assumption. This idea promotes a view of British culture that often overlooks the complexities of cultural exchange and competition among various nations. The research underscores the necessity of understanding these cultural interconnections, which resist simplistic narratives of colonizer versus colonized.
Privatization of Heritage Under Thatcher
The discussion highlights how the privatization of heritage during the Thatcher government marked a significant moment in the commodification of cultural properties. While this transition was not a wholly new phenomenon, as commodification began with the understanding of national cultural property in the 19th century, it showcased a shift in how these heritage sites were valued and managed. The state's role evolved from protector of public heritage to a facilitator of private ownership and commercialization. This implies that privatization built upon previous trends rather than arising purely from Thatcher's policies, complicating the narrative around heritage protection.
Japanese Engagement with British Heritage
The role of mass media is crucial in understanding why Japanese women are particularly engaged with British cultural heritage, as it promotes a narrative of internationalization that positions them as adept cultural participants. This engagement is illustrated by their preference for British heritage as a symbol of high status, akin to the prestige associated with brands like Louis Vuitton. The intertwining of Japanese pop culture with British literary heritage creates a unique dynamic, where Japanese adaptations of British styles, such as in the Lolita fashion subculture, show a blend of cultural influences. The research illustrates a shared cultural legacy between Japan and Britain that transcends simple historical narratives.
Empire of Culture: Neo-Victorian Narratives in the Global Creative Economy (SUNY Press, 2024) by Dr. Waiyee Loh brings together contemporary representations of Victorian Britain to reveal how the nation's imperial past inheres in the ways post-imperial subjects commodify and consume "culture" in the late twentieth and early twenty-first centuries. The globalization of English literature, along with British forms of dress, etiquette, and dining, in the nineteenth century presumed and produced the idea that British culture is a universal standard to which everyone should aspire.
Examining neo-Victorian texts and practices from Britain, the United States, Japan, and Singapore—from A. S. Byatt's novel Possession and its Hollywood film adaptation to Japanese Lolita fashion and the Lady Victorian manga series—Dr. Loh argues that the British heritage industry thrives on the persistence of this idea. Yet this industry also competes and collaborates with the US and Japanese cultural industries, as they, too, engage with the legacy of British universalism to carve out their own empires in a global creative economy. Unique in its scope, Empire of Culture centers Britain's engagements with the US and East Asia to illuminate fresh axes of influence and appropriation, and further bring Victorian studies into contact with various sites of literary and cultural fandom.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.