The podcast discusses the results of a survey on public perception of climate change, emphasizing the need for more funds and investment in climate technologies. It explores how optimism plays a crucial role in motivating individuals to change their behaviors towards sustainability and climate change. The chapter also explores the obstacles faced by rural farmers when moving to urban areas and the need for innovative farming methods among younger generations.
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Quick takeaways
The majority of respondents in Edelman's 2023 Trust Barometer believe that climate change poses a serious threat and there is an increasing concern about extreme weather events.
During the UN COP 28 Climate Change Conference, there was a focus on the finance aspect of climate remediation, with the passing of a remediation fund and substantial investments by the UAE and Bloomberg Philanthropies demonstrating progress in making finance work for climate solutions.
Deep dives
Importance of AI for Business
AI, specifically Watson X, is a platform designed to help businesses by training AI with their own data. This allows businesses to improve productivity in various areas, such as coding, customer service, and repetitive tasks. The goal is to create AI that can transform and benefit businesses.
Concerns and Awareness of Climate Change
According to Edelman's 2023 Trust Barometer Special Report, a significant majority of respondents believe that climate change poses a serious threat to the planet. Many also noticed an increase in extreme weather events, leading to worries about the future. The report highlights the importance of addressing these concerns and finding effective solutions.
The Role of Finance and Businesses in Climate Action
During the UN COP 28 Climate Change Conference, there was a focus on the finance aspect of climate remediation. The passing of a remediation fund and substantial investments by the UAE and Bloomberg Philanthropies demonstrate progress in making finance work for climate solutions. Businesses, including agriculture, energy, and tech companies, show a growing commitment to climate action, driven by the realization that climate change deeply affects their operations and supply chains.
Edelman CEO Richard Edelman discusses the firm’s Climate Trust Barometer and takeaways from COP28. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.