175: Marketing Strategies that Increase Wellness Engagement with Benjamin Prinzing, Founder and CEO of Kadalyst

The roles that branding and marketing play in employee engagement cannot be overstated, but often these are concepts that many wellness professionals overlook. Today's guest, Benjamin Prinzing, helps companies understand how common marketing principles can be used to promote employee buy-in to wellness initiatives - reducing future healthcare spend and improving employee health.

Benjamin, CEO and founder of Kadalyst and co-founder of Culturehive.org, has served as Chair of the American Heart Association's Annual Wellness Summit since 2013, as well as joining the American Heart Association Board of Directors. He is an accomplished public speaker passionate about helping employers adopt meaningful policies, practices, and programs that support their employees in living healthier and happier lives.

In today's episode, Benjamin discusses the importance of marketing wellness programs, sharing a few basic marketing principles like the 3 by 3 concept that can be used to increase employee engagement. He provides a few tips for increasing EAP and telemedicine ultilization, as well as how wellness professionals can use video marketing to their advantage.

Benjamin shares a bit about the main goals of his company Kadalyst, and the reason for shifting to Culturehive from the Worksite Wellness Network. Finally, he leaves us with the tangible tip he most hopes people will start implementing.

This episode is sponsored by KyndHub.

KyndHub is a social media platform designed to build your mental wellness. Currently sitting at over 50,000 users, the aim of KyndHub is to create a positive community between users and to gamify the idea of "kyndfulness."

Recently, it has been gaining a lot of traction in the field of employee wellness- companies have been seeing incredible impact in the areas of employee engagement, company culture, and employee wellbeing after implementing KyndHub into the workplace.

KyndHub also has an extension in which you guys can order "KyndKits", which are volunteer projects in a box. KyndKits have also been proven to improve your mental wellness, and they make an incredible impact on the community at the same time. 100% of the proceeds from KyndKits go to fund mental health non-profit Project Helping.

For more information about KyndHub, you can reach them at KyndHub.com or by phone at 303-551-0624.

For links mentioned in today's episode visit: http://bit.ly/Redesignpod