There’s still nothing like picking up the phone and having a person-to-person conversation. But the key to a great conversation is being positive, passionate, and prepared. You have to gather data-driven insights and use them to refine your approach.

You have to believe in and be passionate about your product or solution. You must be positive. Stuart shares how to combine the three keys to book more meetings in this episode of Sales Reinvented.

Outline of This Episode

[0:42] What is cold-calling? Is it still relevant?
[1:42] Is cold-calling an art and a science?
[2:51] You must be positive, passionate, and prepared
[4:05] Stuart’s effective opening lines and techniques
[5:41] How to keep a cold call engaging
[7:07] Indispensable tools, technology, and metrics
[9:03] Stuart’s top cold-calling dos and don’ts
[11:38] How Stuart handles objections and rejections

Resources & People Mentioned

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Cold Calls: How to be Positive, Passionate, and Prepared with Stuart Foster, Ep #422