Launching a Luxury Skincare Brand Worldwide with 111SKIN

While looking for products to help his patients heal faster and better after various surgical and non-surgical treatments, 111SKIN Co-Founder Dr. Yannis Alexandrides discovered a gap in skincare. He and his wife, Eva, decided to team up with a group of leading scientists to formulate products that would address his patients’ needs. 

Today, Yannis and Eva take us behind the scenes of their spouse-owned business. You’ll learn the story behind the brand, their most effective DTC marketing initiatives, and the decisions behind 111SKIN’s unique packaging and branding.

Yannis and Eva also share:

• How the brand continues to be a pioneer in the category even with new competitors
• The foundations of the success of 111SKIN
• The challenges of keeping up with trends and product innovation
• How important it is to keep a work-life balance

You’ll also hear about what’s next for the brand, including new products on the horizon and tips for taking care of your skin from skincare experts themselves.

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