Online Celebrations: Combining Real Life and Virtual Elements

One online celebration mentioned in the podcast is an augmented reality-based mini-game where users can collect virtual characters by scanning physical Chinese characters associated with good luck. This unique and engaging activity allows users to play individually or interact with their friends, becoming a routine for young people during Chinese New Year. Additionally, companies release their own themed digital red envelope covers, where recipients can click and open the envelope digitally, creating opportunities for enterprises to design covers with advertisements and animations. Online celebrations serve as marketing campaigns, encouraging people to interact with apps, shop, and spend money.