The Pat Kenny Show "Dublin isn’t a bargain bucket tourism destination"
Nov 24, 2025
Trevor White, founder of The Little Museum and a prominent voice in Irish tourism, discusses Dublin's reputation as a travel destination. He highlights the city's over-reliance on North American tourists, noting the rise in local visitors post-renovation. White argues that Dublin can offer value through quality experiences while contrasting it with over-touristed cities. He emphasizes the need to showcase cultural assets and defend Dublin's vibrant identity, all while recognizing unique attractions like his museum's quirky artworks.
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Heavy Dependence On North American Tourists
- Ireland's tourism market is highly reliant on North America, creating vulnerability if that market dips.
- Trevor White cautions against overstating the problem but emphasises the need to diversify source markets.
Local Visitors Flocking After Renovation
- The Little Museum reopened after renovation and built a lift, drawing unprecedented numbers from across Ireland.
- Trevor White says many locals from Donegal, Kerry and Cork visited and left feeling prouder of the capital.
Emphasise Value Over Price
- If visitors perceive good quality, they accept higher prices because it delivers value for money.
- Trevor White suggests seeking out pockets of value like cheaper theatre tickets and free museum tours to manage costs.