Financial Advisor Success Ep 466: Doubling AUM From Under $300M To Over $600M In 3.5 Years By Making Investments To Systematize For Scale with Morgan Nichols
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Dec 2, 2025 Morgan Nichols, CEO of LifeBranch Wealth Partners, shares her journey of doubling assets under management from $300M to over $600M in just 3.5 years. She discusses the bold investments in hiring and branding necessary for scaling, emphasizing the importance of preparing for growth ahead of time. Morgan reveals how clear career paths and a structured compensation model have helped attract and retain talent. She also reflects on the challenges faced during rapid expansion and the joy found in leading a successful, cohesive team.
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Hire Before Capacity Breaks
- Hire ahead of critical capacity to preserve client service and create future growth capacity.
- Accept short-term margin pressure as a J-curve investment toward long-term scale.
Set Early Success Metrics For New Hires
- Define realistic short-term success metrics for new strategic hires to justify the cost.
- Use leveling (e.g., net income breakeven) to measure early-stage role effectiveness.
Use Household Counts To Gauge Hiring
- Use advisor household counts to gauge capacity and hiring needs; target ~100 households per advisor.
- Increase assignments as advisors demonstrate competence and readiness.
