The Joe Pomp Show The Anti‑AI Bet: Why Live Sports Will Become More Valuable As Everything Else Gets Cheaper
Nov 25, 2025
Ari Emanuel believes live sports will thrive as AI makes other content cheaper. He argues that this shift will increase demand for authentic experiences. With generative AI freeing up leisure time, more people will seek out live events. Emanuel suggests that the scarcity of live sports makes them valuable, especially as scripted entertainment becomes more commoditized. Citing research on social connection, he links live events to better health, making a compelling case for their growing importance in a tech-driven world.
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AI Makes Live Events Scarcer And More Valuable
- Ari Emanuel predicts AI-driven leisure will boost demand for live events as content becomes cheaper and abundant.
- He argues social, in-person experiences will rise in value because they remain scarce and authentic.
Emanuel’s Portfolio Reflects His Bet
- Ari Emanuel lists assets he bought: UFC, WWE, professional bull rider, and tennis tournaments to back his anti-AI bet.
- He uses travel and hotel booking shifts as early signals that weekends start earlier now.
AI Frees Time, Expands Leisure Demand
- Studies show generative AI users save meaningful work hours, freeing leisure time for experiences.
- Joe Pompliano links these productivity gains to more travel and attendance at live sports and concerts.