How can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.
Visit our website for the detailed episode recap with key learnings.
- Conversion Alchemy — Chris’s copywriting and design business
- Quinn Zeda — founder of Conversion Crimes
- ClickUp — an example of a cohesive experience
- Hotjar, Smartlook — tools for measuring user behavior
- ClickUp, Balsamiq — examples of great blog design
- Baymard Institute — group that has research on usability studies
- Copyhackers — a popular resource for conversion copywriters
- MECLABS Institute — resource for understanding buying behavior
- Conversion Alchemy Journal — Chris’s daily newsletter
- Follow Chris on Twitter
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