TED Business Why are we making pizza boxes out of endangered trees? | Nicole Rycroft
Aug 12, 2024
Nicole Rycroft, a biodiversity champion and 2023 Audacious Project grantee, discusses the urgent need for sustainable supply chains. She highlights how everyday items, like pizza boxes, contribute to environmental degradation. Rycroft shares innovative solutions that Canopy is implementing to shift industries towards eco-friendly materials, including a Swedish mill transforming old textiles. The conversation also touches on the importance of collaborative efforts among competitors to create a more sustainable ecosystem for both textiles and food packaging.
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Supply Chains and Climate
- Supply chains are crucial for addressing the climate crisis, contributing over half of society's carbon footprint.
- Raw materials used in products significantly impact this footprint.
Need for a New Industrial Revolution
- We need a 2.0 Industrial Revolution that operates within our planet's natural limits.
- Simply doing less harm is insufficient; we must scale sustainable solutions quickly.
Canopy's Focus
- Canopy focuses on protecting endangered forests and transforming supply chains for paper, packaging, and viscose.
- E-commerce and fashion, particularly textiles like rayon, are driving forest destruction.