
TED Business
Why are we making pizza boxes out of endangered trees? | Nicole Rycroft
Aug 12, 2024
Nicole Rycroft, a biodiversity champion and 2023 Audacious Project grantee, discusses the urgent need for sustainable supply chains. She highlights how everyday items, like pizza boxes, contribute to environmental degradation. Rycroft shares innovative solutions that Canopy is implementing to shift industries towards eco-friendly materials, including a Swedish mill transforming old textiles. The conversation also touches on the importance of collaborative efforts among competitors to create a more sustainable ecosystem for both textiles and food packaging.
12:47
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Quick takeaways
- Transformative changes in supply chains are essential to mitigate climate issues by adopting sustainable materials and practices across industries.
- Collaboration among major brands is crucial to eliminate reliance on endangered resources, fostering innovation and adoption of eco-friendly alternatives.
Deep dives
The Environmental Impact of Consumption
Excessive consumer habits, such as overbuying clothes and relying on single-use packaging, significantly contribute to environmental degradation. The discussion highlights how systemic issues in production lead to damaged ecosystems, particularly forests, which are affected by industries like fossil fuels and plastics. These practices not only deplete natural resources but also exacerbate climate change and biodiversity loss. Addressing these damaging habits is crucial for fostering more sustainable consumption practices, prompting individuals and industries alike to rethink their production and purchasing patterns.
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