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Create a statement that talks about the most important theme of your product, using inspirational or motivational language. An example from the podcast is Bye Bye Foundation's tagline: 'It's not about concealing, it's about revealing your most beautiful you and your most beautiful skin ever. You deserve it.' Repeat this tagline throughout your promotional content.
Clearly explain what your product is and its key features. For example, Bye Bye Foundation is described as a full coverage moisturizer that includes anti-aging properties, SPF 50 physical sunscreen, and provides a natural-looking finish. Share this description multiple times during your promotions.
Address common misconceptions or negative associations people may have about your product. In the case of Bye Bye Foundation, they emphasize that it's not about concealing, but about revealing your true beauty. Mention what your product is not and contrast it with its positive attributes.
Highlight one key element that sets your product apart from others in the market. For example, Bye Bye Foundation emphasizes its 3D Skin Flex technology, which prevents creasing and cracking. Identify what makes your product unique and mention it consistently in your promotions.
Choose a few central themes that capture the essence of your product and resonate with your target audience. In the case of Bye Bye Foundation, core themes include being different, deserving beauty, and ease of use. Select core themes for your product and incorporate them into your promotional content.
Paint a compelling picture of the future benefits and outcomes your product can provide. For example, imagine looking up to five years younger instantly. Use a powerful one-liner to create excitement and anticipation for what your product can offer.
Collect testimonials that highlight different aspects covered in the previous secrets. Ensure your testimonials align with the messaging and emphasize the unique qualities and benefits of your product. Use these testimonials strategically to reinforce key points during your promotions.
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro.
After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars.
I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives.
I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products.
Grab your free cheat sheet here!
The Seven Secrets for Talking About Your Product Like a Pro:
I've created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here!
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Listen to the best highlights from the podcasts you love and dive into the full episode