Ep 3 - ReferWell Accelerates Growth via Go-to-Market Strategy Pivot, CEO and SME Partnership

Vytas Kisielius, CEO of ReferWell, is one of the smartest, most perceptive, successful and approachable CEOs I know. He's the kind of leader you just innately want to help achieve his goals, right after meeting him.

In this episode, Vytas and I talk about what's working for his SaaS, how he needed to dramatically pivot sales strategy and product positioning to accelerate growth, how CEOs can know when to delegate as you are scaling and more. He also goes into some detail on the relationship he has with the firm's founder and investors. It's a great episode with a lot of inspiration and questions to ask for SaaS CEOs and CMOs as they scale their own enterprises.


Resources for SaaS CMOs and CEOs:

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---

Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.