36. How I started a membership program for my consultancy

Someone asked me how I started a membership for my coworking consultancy.

I had to give it some thought—it's been an evolution and there are some distinct learnings I have found along the way. I'm far from finished on this journey and have plenty of things to learn still.

Here are my notes I took from the recording for your reference:

• Have a niche focus
• Build a "Success Path"
• Started at $100/mo, but went to $9/month and built up again from there 
• Book recommendation: Trade-Off by Kevin Maney
• Why I do it
  • Credibility for my consulting work
  • Learning from target market
  • Forces me to create content
  • Use content in my consulting 
  • A place for clients to congregate
• Plans to switch up how I package and sell my memberships/IP

Thinking of starting a membership program for your business? I'd love to learn more. Hit reply and let me know!

Yours,

—k