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In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Elena, Princess of the Periphery: Disney’s Flexible Latina Girl (Rutgers University Press, 2023) by Dr. Diana Leon-Boys explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, Dr. Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification.
This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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