WP Builds 431 – Automating WordPress form and checkout testing with Matt Schwartz of CheckView
10 snips
Jul 31, 2025 
In this engaging conversation, Matt Schwartz, Founder of CheckView and a key player in the WordPress community, shares insights on automating form and checkout testing for WordPress. He highlights how CheckView helps catch issues before they become customer headaches, ensuring smooth user interactions. Topics include integration challenges with security tools like Cloudflare and the importance of ongoing monitoring to prevent lost sales. Matt also discusses pricing strategies and the evolving roadmap of CheckView, making it a must-listen for agencies and site owners alike.
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Checkout Failure Sparked CheckView
- Matt Schwartz shares how a broken checkout that went unnoticed for two days inspired CheckView.
- This failure caused lost sales, highlighting the silent damage form issues cause agencies and clients.
Silent Form Failures Lose Sales
- Silent form failures are a major cause of lost sales and lead damage without feedback.
- Customers rarely report broken forms; they simply leave and buy elsewhere, invisibly harming business.
User Drop-off on Form Failures
- Nearly 70% of users won't retry if a form fails upon submission.
- Over 10% abandon if they encounter e-commerce cart issues; these small numbers add up to big losses.