How AI Is Replacing CRMs and Saving Tribal Knowledge in Manufacturing

Is your CRM slowing down your sales team? In this episode of Titans of the Trades, Ryan Englin reconnects with Adam Honig, CEO of Spiro.ai, to explore why traditional CRMs are broken, especially for industries like construction and manufacturing. They dive into how AI is transforming the sales process by capturing tribal knowledge, reducing manual data entry, and making your salespeople more productive without sacrificing the human touch.

Adam shares the story behind Spiro’s creation, inspired by the film Her, and how AI-driven automation is solving real-world problems that construction and manufacturing leaders face every day - from sales team retirements to labor shortages and lack of customer data transparency.

If you're in construction, manufacturing, or any blue collar industry that relies on people and relationships to close deals, this is a must-listen.

Episode Takeaways:

• [01:38] Adam introduces Spiro.ai and why it's not your typical CRM.
• [03:53] How AI helps automate the parts of sales everyone hates, like data entry and follow-ups.
• [06:00] A generational shift: younger leaders are driving AI adoption in manufacturing.
• [07:58] The tribal knowledge crisis - how AI can capture what your retiring sales team knows.
• [09:32] Spiro as the Iron Man suit for your sales team.
• [11:31] How Spiro pulls from emails, meetings, and ERP data to surface smart recommendations.
• [13:02] Balancing automation with the human touch in relationship-driven industries.
• [17:09] The future of AI in business communication: Think Star Trek, not spreadsheets.
• [20:27] How AI might collaborate across companies to solve problems more proactively.
• [22:48] Where to connect with Adam and explore Spiro’s anti-CRM platform.

Connect With Adam:

Website: https://spiro.ai/

LinkedIn: https://www.linkedin.com/in/adamhonig/

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