Bruce E. Teitelbaum is the Founder and CEO of RPG, an award-winning design/build firm globally recognized for its ability to invigorate the brick-and-mortar experience, elevate and reinforce the power of brands, and compel consumers to shop and purchase. Through Bruce’s leadership, RPG has recently formed strategic alliances to deliver the highest of standards in turnkey solutions, including formulations, packaging, filling, trend forecasts, and brand strategy. We talk about: how to think about brands within physical environments, various types of customization, the future of retail, and more.

Interviewed by Mortimer Singer