Communication Tips you'll learn today on The Sales Podcast...

The case against digital pollution
Digital pollution is subjective based on the recipient and they do it in the moment
The contextual vantage point of the message
Relationships, reputation, and revenue are at risk
Don't be lazy and greedy
We've evolved over millennia to know how to communicate

Your relationships, reputation, and revenue are at risk."

Digital technology is evolving so fast and is so pervasive
You can quickly alienate 40% of your qualified list quickly with poor messaging
You can increase your opt-ins from 2.4% to 3% and pat yourself on the back for a 25% gain...but you're ignoring those 97%!
You're teaching your prospects to ignore you, but you're also teaching the machines to ignore you

The Golden Rule still applies
The Platinum Rule applies as well: treat others as they prefer to be treated
We're headed toward a market of one
We're 100 years past Ford's assembly line
We're 250 years past the industrial revolution
Adjust accordingly
People are being engaged in noisy and polluted environments
We're overwhelmed
We're looking to delete vs. engage
Have the right tool for the right job
Multi-media, multi-step is still the key to connecting
Make sure the channels are connected and synchronized
Trust is more fragile than ever
"Can You Hear Me?: How to Connect with People in a Virtual World" by Dr. Nick Morgan

Sales Growth Tools Mentioned In The Sales Podcast