Why Does Innovation in the Drinks Biz Take So Long?

Adam, Joanna, and Zach respond to a listener question about why innovation and new products take so long in beverage alcohol. Are there specific obstacles, like the three-tier system and regulations, that slow down this process, or are drinks companies just worse at this than other packaged good companies? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: 2010 Casanuova delle Cerbaie Brunello di Montalcino

Joanna is drinking: Failla Wines Chardonnay

Adam is drinking: Newfound Wines Gravels Red

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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