TED Business The trick to powerful public speaking | Lawrence Bernstein
10 snips
Jan 27, 2025 
Lawrence Bernstein, a communication expert, shares invaluable tips on overcoming public speaking nerves by fostering genuine connections with your audience. He introduces the 'coffee shop test,' encouraging speakers to treat presentations like casual conversations. Bernstein emphasizes the power of storytelling to simplify complex ideas, making them relatable. Modupe complements this with the 'Grandma test,' illustrating how this approachable mindset can enhance clarity and engagement in communication, whether on stage or in everyday life.
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The Two Cups of Coffee Rule
- Remember the "two cups of coffee" rule for public speaking.
- Approach speeches like casual conversations, focusing on connection, not performance.
The Noisy World
- Audiences in today's busy world remember very little from presentations.
- Speakers should focus on connection and relevance rather than memorization.
The LRU Story
- Lawrence Bernstein recounts a story about "Jane," a charismatic HR head who failed the "coffee shop test."
- Under pressure, Jane became a "corporate robot," using jargon like "LRU" (Learning Receptor Unit).