AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
TED Business
The trick to powerful public speaking | Lawrence Bernstein
Jan 27, 2025
Lawrence Bernstein, a communication expert, shares invaluable tips on overcoming public speaking nerves by fostering genuine connections with your audience. He introduces the 'coffee shop test,' encouraging speakers to treat presentations like casual conversations. Bernstein emphasizes the power of storytelling to simplify complex ideas, making them relatable. Modupe complements this with the 'Grandma test,' illustrating how this approachable mindset can enhance clarity and engagement in communication, whether on stage or in everyday life.
17:27
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Using the 'coffee shop test' helps speakers shift focus from performance to genuine connection, reducing anxiety while engaging the audience.
- The 'grandma test' encourages simplifying communication to ensure clarity and relatability, allowing messages to resonate effectively with all listeners.
Deep dives
Enhancing B2B Marketing with LinkedIn Ads
In the competitive landscape of 2025, businesses must improve their B2B marketing strategies to avoid getting lost in the noise. LinkedIn ads provide a powerful solution by allowing companies to target their messages precisely to professionals who are more likely to engage with their content. With a vast audience that includes over 130 million decision-makers, LinkedIn serves as an invaluable platform for connecting with potential leads and building meaningful relationships. By leveraging LinkedIn's advertising capabilities, businesses can effectively convert their audience into high-quality leads, making it an essential tool for growth in the coming years.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode