TED Business
The trick to powerful public speaking | Lawrence Bernstein
Jan 27, 2025
Lawrence Bernstein, a communication expert, shares invaluable tips on overcoming public speaking nerves by fostering genuine connections with your audience. He introduces the 'coffee shop test,' encouraging speakers to treat presentations like casual conversations. Bernstein emphasizes the power of storytelling to simplify complex ideas, making them relatable. Modupe complements this with the 'Grandma test,' illustrating how this approachable mindset can enhance clarity and engagement in communication, whether on stage or in everyday life.
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Quick takeaways
- Using the 'coffee shop test' helps speakers shift focus from performance to genuine connection, reducing anxiety while engaging the audience.
- The 'grandma test' encourages simplifying communication to ensure clarity and relatability, allowing messages to resonate effectively with all listeners.
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