Marketplace Tech Is Apple out of ideas?
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Jun 13, 2025 Anita Ramaswamy, a Columnist for The Information, shares her insights on Apple's recent Worldwide Developers Conference. She discusses the disappointment surrounding the tech giant's AI innovations, which paled in comparison to competitors. Ramaswamy also highlights the implications of Apple's innovation struggles on consumer demand. The conversation touches on a tentative labor deal in the gaming industry aimed at protecting voice actors against AI's encroachment, while also paying tribute to the late software pioneer Bill Atkinson.
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Apple's AI Struggles Revealed
- Apple's WWDC announcements felt underwhelming with a lack of groundbreaking AI features.
- The company showed internal fragmentation and no clear AI vision, focusing on design rather than innovation.
On-Device vs. Cloud AI
- On-device AI is less powerful but aligns with Apple's hardware focus.
- Competitors using cloud AI have an edge due to more powerful computing resources.
Apple’s Innovation and Market Risks
- Apple lacks headline innovations, risking slower consumer upgrades.
- Tariffs and rising costs make Apple's product pitch tougher in a competitive market.