How to Craft Irresistible Offers that 10X Your Pipeline | EP 91

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In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond.

🔹 Creator of the Wedge Offers Framework

🔹 Built & scaled a 35-person consultancy

🔹 Expert in client acquisition & offer positioning

🔹 Helping B2B consultants simplify, scale & thrive

🔹 Real strategies to escape the freelancer trap and own your niche

Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot.

🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone!

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Jay - https://www.linkedin.com/in/jaymelone Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond. 🔹 Creator of the Wedge Offers Framework 🔹 Built & scaled a 35-person consultancy 🔹 Expert in client acquisition & offer positioning 🔹 Helping B2B consultants simplify, scale & thrive 🔹 Real strategies to escape the freelancer trap and own your niche Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot. 🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone!

#ConsultingSuccess #B2BOffers #JayMelone #ServiceBusinessTips #WedgeOffers #PodcastInterview #BusinessBurnout #AgencyOwnerLife #SalesWithoutSelling #entrepreneurjourney

[00:00] Intro

[01:33] Jay’s Journey So Far

[10:21] Common Business Challenges

[18:38] Jay’s Unique Approach

[21:02] Creating Offers for Clients

[29:43] Why Your Offer is Just a Product

[32:00] Future of Sales & Positioning

[39:36] How AI is Shaping Business

[50:50] Skills You Need in Consulting