Jelena Djuric from Noble

Jelena Djuric is the Co-Founder and CEO of Noble.

Noble is changing how stablecoins and other real world assets are issued on blockchains by combining minimalistic, high security architecture with the cross-chain efficiencies of the IBC protocol.

Takeaways

- Jelena's political science and economics background shaped her interest in crypto.

- Background on Stablecoins.

- Providing infrastructure for stablecoin issuance and transactions.

- The market for stablecoins has exploded, reaching a valuation of $220B.

- Noble's protocol is designed to support various stablecoins across different blockchains.

- The $1B Stripe acquisition of Bridge signifies mainstream interest in stablecoin infrastructure.

- Why Robinhood and many others are launching Stablecoins.

- The concept of "App Chains".

- The Cosmos model allows for application-specific blockchains, enhancing performance and sovereignty.

- Noble's infrastructure leverages existing open-source protocols.

- The crypto space is evolving with various business models, including transaction fees and token representation.

- User experience - making stablecoins feel like traditional money.

- Fundraising in the crypto space.

Chapters

00:00 Journey into Crypto: A Unique Background

03:12 The Rise of Stablecoins: A New Financial Paradigm

05:57 Noble's Role in the Stablecoin Ecosystem

08:48 The Future of Stablecoins: Diversity and Innovation

11:56 Speed and Efficiency: The Promise of Stablecoins

15:00 The Concept of App Chains and Noble's Vision

27:04 Understanding Blockchains and Noble's Approach

29:23 Technical Infrastructure and Engineering Challenges

33:38 Business Models in the Crypto Space

37:05 The Future of Stablecoins

42:06 Trust in Crypto and Financial Systems

44:17 Funding and Growth Strategies

45:58 Personal Insights and Future Aspirations

Keywords

crypto, stablecoins, blockchain, governance, financial technology, digital currency, Noble, Ethereum, Bitcoin, decentralized finance, blockchain, stablecoins, crypto, Noble, Cosmos, business model, trust, funding, technology, engineering