The MeidasTouch Podcast How to Fight Back with Messaging Guru Anat Shenker-Osorio
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Mar 13, 2025 Anat Shenker-Osorio, a political messaging expert and founder of The Research Collaborative, shares her insights on reframing political debates. She critiques the GOP's narrative that embraces suffering and emphasizes the need for counter-narratives that resonate with working-class experiences. Shenker-Osorio discusses the power of music in advocacy and the importance of community engagement. She argues that democracy requires more than voting, pushing for a reevaluation of government roles to foster hope and meaningful discourse.
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Speak to Lived Experiences
- Speak in concrete terms about shared struggles like affording groceries and healthcare.
- Show empathy and acknowledge that the current system isn't working for most people.
Republican Messaging Strategy
- The Republican "pain is good" message works because they've framed government as the enemy.
- They blame government for taking from hardworking people and giving to the undeserving.
Reframing the Debate
- Don't get trapped in the Republican frame; reframe the debate.
- Focus on shared values and the idea that the wealthy are exploiting the working class.