The Synopsis

Dialogue. RH Update, Can Furniture be Luxury?, and the OpenAI/ Oracle Deal

9 snips
Sep 18, 2025
This conversation dives into RH's latest quarterly performance and their ambitious expansion into Europe. The hosts dissect the implications of recent tariffs on furniture and RH's strategic sourcing shift from China to Vietnam. They also explore Gary Friedman's unique balance of branding and pragmatism amid significant debt. Lastly, the discussion shifts to the intriguing Oracle-OpenAI deal, highlighting its risks and the potential rewards of their five-year contract.
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INSIGHT

RH Continues To Grow, Slower Than Before

  • RH is still growing but at a slower rate, with 2Q25 revenue up 8% versus 12% prior quarter.
  • Rising demand backlog suggests possible revenue reacceleration in the back half of the year.
ANECDOTE

Countryside Flagship To Introduce RH Brand

  • RH opened a flagship gallery two hours outside London to create a dramatic brand introduction to a new market.
  • The gallery generated about $46 million in attributed demand according to Gary Friedman, though attribution methods are unclear.
INSIGHT

Paris Flagship Is High-Traffic Brand Showcase

  • RH's Paris gallery opened on the Champs-Élysées with strong reception and high traffic.
  • A flagship in a premier location likely converts enough visitors into sales to justify the experience investment.
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