40 Mali Okoi-Obuli on the future of production

Mali Okoi-Obuli is the founder of OURHouse, a global creative production house built for brands that think beyond borders. With hubs spanning London to Lagos, Miami to Madrid,

OURHouse champions creative production that is more open, more creative, and more diverse — collaborating across cultures to make creativity limitless. Before launching OURHouse, Mali was Global Senior Manager and Executive Producer at adidas, overseeing global campaigns for football, adidas by Stella McCartney, training, sportswear, and more. She is passionate about reframing production as a strategic, creative force — protecting ideas, solving problems, and driving cultural impact at every stage of execution.

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