When should companies send reminders to customers to review their products and experiences? A new Journal of Marketing study finds that when it comes to asking for reviews, sooner is not necessarily better and waiting a while could do the trick.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/10/asking-for-customer-reviews-at-the-right-time-sooner-is-not-always-better/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221143329

Reference:

Miyeon Jung, Sunghan Ryu, Sang Pil Han, and Daegon Cho, “Ask for Reviews at the Right Time: Evidence from Two Field Experiments,” Journal of Marketing. doi:10.1177/00222429221143329

Narrator: Saira Salyani

Acknowledgments: Sushma Kambagowni

Topics: online reviews, review reminders, field experiments, marketing, consumer behavior, customer engagement

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better