Aftermath Hours

Board The Mothership (With Maddy Myers and Zoë Hannah)

Jan 16, 2026
Maddy Myers and Zoe Hannah, both journalism veterans and co-founders of the feminist gaming site Mothership, share their journey launching the publication. They discuss the importance of feminist media and community-driven content in the wake of industry layoffs. The duo delves into the significance of body representation in games and the mission to uplift marginalized voices. Alongside playful dialogues about gaming culture and hypothetical scenarios involving streamers, they highlight the value of subscriptions in fostering independent, thoughtful journalism.
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ADVICE

Pitch Clearly And Seed Early

  • Launch with a clear, memorable pitch: Mothership is "Teen Vogue, but for video games."
  • Use pre-launch subscriptions and seed money to secure essentials and early supporters.
ADVICE

Pay For Key Infrastructure Upfront

  • Spend seed money on infrastructure that avoids painful future migrations, like encrypted email and hosting.
  • Prioritize upfront costs that preserve control and reduce technical debt later.
ADVICE

Avoid Painful Migrations

  • Migrate carefully: plan systems to avoid future painful site migrations.
  • Investing in stable infrastructure reduces long-term operational headaches.
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