In the last 18 months, we've been asked to “trust the science.” 

COVID-19 put science on center stage. We heard words and phrases most of us had never heard before. Skeptical segments of the population paused, questioned, and even challenged scientific advice. That’s understandable, especially when fear, mixed messaging, and misinformation confronts us daily. 

And it's made even worse when the information they seek is delivered poorly - or at least omits some critical communications elements.  

Dr. Faith Kearns has spent most of her career developing science communication projects for government agencies, scientific associations, and academic institutions. In this episode, we talk about her latest book, Getting to the Heart of Science Communication: A Guide to Effective Engagement, and how scientists and "the public" - although, as you'll hear, she dislikes that term - can more effectively engage with one another and discuss the societal and environmental challenges facing us.

 You can reach Dr. Faith Kearns at:

Instagram: @fkearns

Twitter: @frkearns

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