The Unspeakable Podcast
Ethan Strauss on why Sports Media has Gone Insane
Oct 2, 2023
Ethan Strauss, popular sports newsletter writer, discusses how sports media has lost touch with its core audience and been captured by elite media. They explore the difference between men's and women's sports in business and marketing, and who is driving the voice of sports institutions. They also touch upon the declining popularity of sports among young people and the impact of progressive messaging. In addition, they talk about the contradictory desire of journalists to be counterculture and mainstream, and the lack of trust and meaningful conversation within sports media.
01:03:19
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Quick takeaways
- Sports media has lost touch with its core audience due to being captured by elite media.
- Sports marketing's performative wokeness fails to resonate with actual sports fans.
Deep dives
The disconnect between the journalistic class and the mainstream audience
The speaker discusses the need among the journalistic class to be both the vanguard and the mainstream, highlighting the disconnect and incongruity that arises from trying to fulfill both roles. This need is not exclusive to the journalistic set, but is observed among many people. The speaker questions the logic behind wanting to be both the underdog and the overdog simultaneously, as it does not align or make sense.
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