TEI 104: Storytelling for innovation

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade others to join you. My guest is Michael Margolis. He is the CEO and founder of Get Storied, which serves leaders, innovators, and trailblazers who have a world-changing agenda. He helps those who are inventing the future and need to get their story straight, because ideas don’t sell themselves. He has helped Google, NASA, Greenpeace, Deloitte, and Facebook, among others. His work has been featured in Fast Company, TIME, and Wired. In our discussion, product managers will learn about the three principles for effective storytelling: context,emotion, andevidence.