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Monica's Lottery Near-Win
- Monica Wadhwa shares an anecdote of nearly winning the lottery as a child, which excited her and boosted her motivation.
- This near-win experience motivated her to work harder on her upcoming exam, illustrating near misses' motivational power.
Near Wins Boost Motivation
- Nearly winning increases motivation, making people seek unrelated rewards eagerly.
- This intensified but unsatisfied motivation drives faster pursuit of new rewards.
Near Winners Spend More
- Near winners spend more money than clear winners or losers in gambling contexts.
- Marketers should note that almost winning can drive higher consumer spending than actual wins.