Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan’s stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketers to have.

0:00 Intro
0:45 Conversation with Ryan
4:30 Shift of marketers’ responsibilities
8:23 Evolving B2B marketing landscape
9:30 Background in journalism
12:45 Research and investigation
17:55 Finding the ideal buyer
20:50 Moving companies forward
24:34 Companies Ryan works with
26:00 Outro

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How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift