WSJ Your Money Briefing AI Shopping Assistants Are Here. Should You Use Them?
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May 28, 2025 Alexandra Samuel, a WSJ contributor and shopping expert, shares her fascinating insights on AI shopping assistants. She discusses how these tools can streamline shopping by organizing lists and providing product comparisons. However, there's a catch; they might encourage impulse spending. Alexandra reveals personal anecdotes, like a mishap with a TV mount, highlighting AI's strengths and quirks in fashion recommendations. The conversation balances the joys and pitfalls of using AI, underscoring the need for savvy interactions to improve personal budgets.
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AI Shopping Bin Audit Alert
- Alexandra Samuel's AI assistant once warned her about overbuying storage bins at Ikea with a creative voice alert.
- It humorously pushed her to audit existing bins before purchasing more, showing AI's role in moderating shopping impulses.
AI Creates Comparison Shopping Tables
- Alexandra uses AI to convert extensive product research into comparison tables for big purchases like cars.
- The AI organizes features like price and passenger headroom, simplifying decision-making.
AI as In-Store Shopping Companion
- Alexandra’s AI talks in her ear during shopping, organizing lists by aisle and reminding her what to buy.
- It also entertains and advises her on product suitability in-store, like electrical outlets and furniture choices.