Podcasting Business School 577: The Podcast + Newsletter Strategy w/Chenell Basilio
4 snips
Jul 8, 2025 
Chenell Basilio, a newsletter growth expert and creator of Growth in Reverse, shares her insights on integrating podcasts with effective email marketing. She discusses the shift from ads to newsletters, providing actionable strategies for audience engagement. The conversation highlights the emotional intricacies of managing subscriber lists and the importance of personal connections for long-term growth. Chenell also emphasizes innovative marketing tactics, including targeted lead magnets and the benefits of a cohesive content ecosystem.
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Newsletter Origin Story
- Chenell Basilio reversed engineered a successful newsletter after discovering Mario Gabrielli's story.
- She spent over 50 hours learning his methods and began her own newsletter about newsletters.
Start Email Capturing Early
- Start simply by having an email capture form to collect addresses, even if you don't send frequent emails.
- Early email list building is crucial; waiting too long is a common mistake for creators.
1000 Subscribers Sales Impact
- Once your email list reaches about 1,000 subscribers, you can start seeing significant sales impact.
- Typical conversion rates around 2-3% can translate to meaningful revenue at this scale.