Coco Sellman, CEO of A Force for Good and author of 'A Force for Good,' empowers purpose-driven women founders. She delves into the importance of inner wisdom in leadership, emphasizing self-leadership and daily rituals for personal growth. Coco discusses how transformational leadership creates environments that foster empowerment and contribution. Her insights on 'highest and best use' encourage aligning actions with greater purpose. With over 25 years of entrepreneurial experience, she shares how leaders can drive positive change, even during challenging times.
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question_answer ANECDOTE
Early Entrepreneurship Experience
Coco started her first real company, Zoe Collection, when online shopping was nascent and scary to most people.
She learned a lot by doing it all herself and being honest with her community about the business status.
volunteer_activism ADVICE
Morning Rituals for Inner Wisdom
Establish morning rituals to connect with your inner wisdom before the day gets busy.
Use personalized structures like guided visualizations, silence, or reflective questions to aid the process.
insights INSIGHT
Transformative Leadership's Wider Impact
True transformative leadership creates internal growth in people beyond external performance improvements.
Empowering individuals internally leads to positive ripple effects in teams, families, and communities.
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What if the real key to powerful leadership is tuning in to your inner wisdom? Coco Sellman brings this idea to life by sharing how listening to that quiet inner voice and acting with integrity can transform not just your own journey, but also the lives of those you lead. Through stories of founding multiple companies and guiding teams through challenges like the pandemic, Coco highlights how self-leadership, reinvention, and daily rituals help unlock personal and professional growth.
You’ll learn how transformational leadership goes beyond innovation, creating environments where people are genuinely empowered to grow and contribute their unique strengths. Coco’s insights into finding one’s “highest and best use” offer a fresh perspective on aligning daily actions with greater purpose. From nurturing nurses to redefining high-performance cultures, this episode is packed with wisdom for anyone seeking to lead with heart, clarity, and impact.
Coco is such a big believer in the idea that business is a force for good that she founded and is the CEO of a company called A Force for Good. Her focus is to support purpose-driven women founders in unlocking exponential growth and prosperity. Coco is well qualified for this role. She has more than 25 years of entrepreneurial experience, has launched five companies, and guided over 500 startups.
Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. Coco’s book, A Force for Good, offers a detailed roadmap that inspires societal change through women-led enterprises.
You’ll discover:
How to tap into and trust your inner wisdom
The difference between simple change, innovation, and true transformation
Practical ways to identify your “highest and best use”
Why nurturing and valuing team members fuels growth
Strategies for building collaborative, high-purpose organizations
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