Next Up with Adam Breneman The FUTURE of College Football Is At Risk… Jake Butt Tells the Truth
Jake Butt joins Adam Breneman for a raw, unfiltered conversation about the broken state of college football. From NIL hypocrisy to why players feel like employees, Jake dives into how the sport needs to evolve and fast. He also shares his journey from Michigan star to rising broadcaster, his thoughts on sports betting, why Penn State might be ready to break through, and how he rebuilt his purpose after football.
If you care about the future of college football, this is a must-watch.
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CHAPTERS
0:00 - Intro
1:27 - How different Jake’s life would be if NIL was around when he was playing
3:28 - NCAA as an organization and future of College Athletes
8:59 - What Jake Butt is doing as CFB commissioner
10:01 - Jake’s pick for CFB commissioner
12:39 - Jake’s thoughts on the current situation of the transfer portal
18:58 - Broadcasting
22:35 - Jake’s income streams
24:11 - Negotiations with networks
25:48 - Jake’s investment strategy and crazy insurance story
31:00 - UFL’s potential
33:22 - Sports Betting
36:15 - Will broadcasters talk about betting lines during games
37:38 - Underrated teams heading into 2025
42:09 - Finding purpose after football
46:52 - Jake Butt in 5 years
47:28 - Jake's Big Ten champion prediction
48:04 - Pulse of Michigan program and Bryce Underwood
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.