TRP 87: Sell with a Story with Paul Smith

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Paul Smith, a renowned expert on business storytelling and author of Sell with a Story, to discuss how professionals can transform their sales approach by incorporating storytelling. Paul shares fascinating insights into why stories resonate with clients, explaining the neuroscience behind decision-making and how storytelling appeals to both the logical and emotional parts of the brain. He also provides practical techniques for crafting compelling narratives that differentiate your services and make your message unforgettable.

Key topics include the importance of using storytelling to create emotional connections, how to structure stories effectively, and examples of storytelling in action to sell professional services. Paul also outlines the types of stories every professional needs and offers a step-by-step guide to begin integrating storytelling into your client conversations. Whether you’re a lawyer, consultant, or business leader, this episode is packed with actionable advice to help you stand out and drive results.

Visit: https://therainmakingpodcast.com/

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Paul Smith is one of the world's leading experts on business storytelling. He's a keynote speaker, storytelling coach, and bestselling author of the books Lead with a Story, Sell with a Story, The 10 Stories Great Leaders Tell, Parenting with a Story, and Four Days with Kenny Tedford.

Links:

https://www.facebook.com/LeadWithAStory

https://www.linkedin.com/in/smithpa9/

https://twitter.com/LeadWithAStory

Paul’s newsletter:

https://leadwithastory.us3.list-manage.com/subscribe?u=243a3cc95a07b7390e2025b96&id=a0f22c376f

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