In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing.

While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.

Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

Frank gives listeners actionable tips on:

[1:10] When AI exploded into everyone's knowledge
[3:50] Other AI technology other than ChatGPT
[6:20] Differences between ChatGPT and Google Bard
[9:50] Caution against copying and pasting straight from AI without editing
[13:30] Predictions for how AI will continue to evolve
[18:20] Are content consumers attracted to AI copywriting, and the impact to writing style
[29:35] Frank’s book review
[35:05] One big takeaway from this episode

Resources mentioned in this episode:

The Art of Thinking Like a Data Scientist by William Schmerzo

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What's the next big thing in AI Marketing? with Frank Mendoza