Inside AWS's Agentic AI Marketing Strategy with Ali Maaz & Jessie VanderVeen

In this New Builders conversation, RedMonk's Kate Holterhoff speaks with Jessie VanderVeen, Global Head of Product Marketing, Agentic AI, Developer Experience and Ali Maaz, Head of WW GTM, Agentic AI and Developer Experience about how AWS is approaching the crowded agentic IDE market. They discuss the importance of customer obsession, AWS's unique launch strategy for their agentic IDE Kiro, and the lessons learned from integrating AI into developer workflows. Their conversation touches on the balance between speed and reliability in AI development, the evolving definition of developers, and the future of developer workflows with AI, emphasizing the need for authenticity in marketing AI tools to developers.

This is a RedMonk video, sponsored by Amazon.

Show notes: https://redmonk.com/videos/inside-awss-agentic-ai-marketing-strategy-with-ali-maaz-jessie-vanderveen/