No one wants to lose a job because they quoted a higher price to a prospective client than their competitor did. But in trying to avoid that, we often risk undercharging, just to make the sale.
There’s nothing wrong with charging more, but the key is in how you go about selling your proposal and proving that you’re worth the cost. By shifting the conversation from what the client wants to what they’re looking to achieve, then you can start pricing on the value that you’ll provide to them.
Brennan Dunn has helped over 14,000 students and freelancers learn how to increase their rates to charge what they’re worth, earn more money and work with better clients.
The Agents of Change Digital Marketing Podcast