The Financial Samurai Podcast
Helping Millions And Making Millions On YouTube And TikTok With Humphrey Yang
Mar 26, 2025
Humphrey Yang, a dynamic personal finance content creator with over 1.6 million followers on YouTube and 3.3 million on TikTok, shares his journey to success. He discusses the challenges of growing an audience during the pandemic and the evolving landscape of content creation. Humphrey emphasizes the importance of financial literacy, aiming for personal goals, and connecting with viewers through storytelling. He also candidly explores the impact of online fame on personal relationships and the complexities of modern dating in the digital age.
44:09
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Quick takeaways
- Humphrey Yang leveraged the rise of TikTok during the pandemic to significantly grow his audience by identifying a demand for financial content.
- The contrasting production times for TikTok and YouTube videos highlight the strategic planning necessary for successful content creation across different platforms.
Deep dives
Early Beginnings and Growth on Social Media
Humphrey Yang began creating content on YouTube in 2019 with the aim of helping friends understand personal finance. Initially, his efforts yielded limited success, with only minimal views on his early videos. However, his foray into TikTok proved to be a turning point; he recognized a lack of financial content on the platform and seized the opportunity. By consistently posting videos, he rapidly grew his audience, reaching 100,000 followers by early 2020, coinciding with a surge of interest in financial content during the pandemic.
