The Financial Samurai Podcast Helping Millions And Making Millions On YouTube And TikTok With Humphrey Yang
Mar 26, 2025
Humphrey Yang, a dynamic personal finance content creator with over 1.6 million followers on YouTube and 3.3 million on TikTok, shares his journey to success. He discusses the challenges of growing an audience during the pandemic and the evolving landscape of content creation. Humphrey emphasizes the importance of financial literacy, aiming for personal goals, and connecting with viewers through storytelling. He also candidly explores the impact of online fame on personal relationships and the complexities of modern dating in the digital age.
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Humphrey’s Content Creation Start
- Humphrey started making YouTube videos in 2019 mainly to help friends understand personal finance.
- TikTok's lack of content in that niche in 2019 allowed rapid growth when he started posting daily in 2020.
Video Creation Time Requirements
- TikTok videos take about one hour to create, often lasting 45 to 75 seconds.
- YouTube videos require much more effort, around 20 man-hours for 12 to 15-minute content.
Finance Videos Earn Higher CPM
- Finance videos earn higher ad revenue because advertisers pay for wealthier audiences.
- CPM for finance content can be around $15 per thousand views, higher than toys or tech.