I'm HUGE on what the data says is working for your marketing strategy. The data doesn't lie. So this may seem confusing, but I'm really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It's really irrelevant to your marketing strategy, especially when Facebook Ad - when done correctly - result in the lowest cost per customer acquisition and highest return on ad spend across all media channels, let alone digital media channels. I have a ton of respect for the AdHawk Blog and Newsletter, but they got a little overboard in giving so much love to this article, which says "only" 2.23 billion of Facebook's 3 billion users are (active on the platform). Seriously? Only 2.23 billion? Name me another marketing channel that you can reach your target audience for $1 or less per, that has a prospective audience of 2.23 billion? LOL. It's freaking laughable. IGNORE THE HEADLINES. Be a practitioner.