Zillow Group CEO Jeremy Wacksman Talks US Housing Market
Feb 12, 2025
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Jeremy Wacksman, CEO of Zillow Group, shares insights on navigating the tumultuous U.S. housing market, tackling challenges like high mortgage rates and low inventory. He discusses Zillow's impressive revenue growth despite these hurdles and emphasizes the ongoing demand from various buyer demographics. With strategic partnerships, like one with Redfin, Wacksman explores how collaboration is reshaping rental listings. The conversation also touches on the role of AI in real estate and the need for responsible innovation to improve customer experiences.
Zillow has reported a 17% increase in revenue for Q4, successfully achieving double-digit growth and margin expansion despite ongoing challenges in the housing market. The company anticipates continued revenue growth in the low to mid-teens for the coming year, although the overall housing market remains depressed due to high mortgage rates and limited inventory. The CEO highlights that many potential sellers are hesitant to list their homes because they feel 'locked' into their low mortgage rates, which further contributes to the shortage of available homes. As Zillow works to help more buyers and sellers connect, it is also focusing on enhancing its integrated super app strategy to capture market share.
Barriers to Housing Supply and Government's Role
The ongoing housing supply issue is primarily attributed to the chronic underbuilding of homes, with an estimated 4.5 million units needed to meet demand since the global financial crisis. While increased inventory from last year offers slight relief, it still falls short of pre-pandemic levels, prompting discussions about the federal government's potential impact on housing supply. The CEO suggests that true solutions will require state and local-level reforms, such as updating permitting processes and providing incentives for builders. Without these measures, the gap between housing demand and supply is unlikely to close quickly.
Changes in Buyer Behavior and Technology Adoption
Current buyers are increasingly prioritizing financial considerations like mortgage affordability before beginning their home search, reflecting a significant shift in behavior due to economic pressures. Many individuals now initiate conversations about financing and budgeting before engaging with real estate agents, highlighting a more cautious approach in today's market. Zillow is addressing this change by offering tools like 'Buyability,' which allows users to assess their personalized financial capabilities, equipping them with better insights as they begin their home-buying journey. This evidence of evolving consumer behavior emphasizes the importance of technology and transparent communication in facilitating successful transactions.
Zillow CEO, Jeremy Wacksman discusses company earnings and revenue growth from 2024 amidst a challenged U.S. housing market. He is joined by Bloomberg's Carol Massar and Tim Stenovec.