23.09 - Personalization offers 'tremendous opportunity' for banks and credit unions
Sep 21, 2021
19:12
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The personalization trend being driven by online retail, streaming media and other industries is also a front-of-mind issue for banks and credit unions.
Greg Kanevski, global head of banking at ServiceNow, discusses a personalization strategy that has an optimal mix of people and technology.
BAI Banking Strategies