The Story of a Brand Bugaboo - The Future Belongs to Adaptable Brands
Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that’s precisely what I found in my conversation with Jeanelle Teves.
As Chief Commercial Officer at Bugaboo, she’s not just driving growth; she’s redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection.
In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern families.
Jeanelle shares her insights on balancing DTC with retail, leading with authenticity, building globally relevant strategies, and why empathy belongs at the core of every great product and team culture.
Here are a few highlights from our conversation:
* Why performance marketing is powerful—but brand is what builds long-term loyalty
* How Bugaboo leads with sustainable product design that’s meant to be repaired and reused
* The importance of retail and DTC as complementary, not competitive, channels
* How global expansion succeeds when local nuance meets consistent brand identity
* What it means to lead with authenticity and create space for others to thrive
Join me, Ramon Vela, in listening to the episode to hear how Bugaboo is helping shape the future of premium CPG through innovation, purpose, and people-first leadership.
For more on Bugaboo, visit: https://www.bugaboo.com/us-en
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Today’s Sponsors:
Color More Lines: https://www.colormorelines.com/get-started
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1 Commerce: https://1-commerce.com/story-of-a-brand
Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.
They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.