Copywriters Podcast

Why You Should Start Writing BEFORE You're “Ready”

Dec 1, 2025
Join Nathan Fraser, a seasoned copywriter, as he shares practical insights on overcoming the fear of starting to write. He asserts that it's better to produce something imperfect than to wait for the elusive 'right moment.' The duo discusses how action fosters creativity, emphasizing that even bad drafts are vital to the writing process. They also touch on the essential balance between using AI for assistance while retaining personal originality, and the importance of clarity in purpose and audience in writing.
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ADVICE

Start Writing Before You're Ready

  • Don't wait for the perfect moment; start writing now even if you feel unprepared.
  • Motion beats meditation: writing something imperfect is better than writing nothing at all.
INSIGHT

AI Can't Create Truly Fresh Ideas

  • AI can't originate truly fresh positioning or a big idea because it remixes existing content.
  • Give AI original raw material to organize, not to invent your core message.
ADVICE

Use Four Quick Sentences To Begin

  • Fill four quick sentences: purpose, customer, problem, product before drafting long copy.
  • Use these simple anchors to give immediate direction and avoid paralysis.
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