SaaS Buyers' Club SaaS pricing models explained with SaaS pricing expert James D. Wilton
In this SaaS Buyers' Club Episode 52, your host, Software as a Service (SaaS) lawyer Omeed Tabiei from Optimist Legal interviews pricing expert James D. Wilton.
Dive into the depths of SaaS pricing strategies. James shares his journey, tips, and valuable insights.
Learn the intricacies of monetization, the flaws of traditional per-seat pricing, and how to align value propositions with effective pricing models. SaaS founders often resort to familiar, easy pricing tactics.
But there's so much more. Discover how usage-based models can revolutionize pricing and what steps to follow to capture the true value of your product.
Understand the critical role of customer value perception. Inspired by his upcoming book, Capturing Value, James guides us on setting objectives, choosing metrics, and creating strategic pricing.
Perfect for SaaS founders looking for better exit values. Join us for an enlightening episode!
00:00 Introduction to SaaS Buyers Club
00:52 Meet James Wilton from Monovate
01:17 Monetization Strategies for SaaS Founders
01:51 Common SaaS Pricing Models
04:19 Challenges with Seat-Based Pricing
08:01 Aligning Value Proposition with Pricing
13:36 Categories of Pricing Metrics
17:55 Capturing Value: The Book
20:47 Steps to Building a Pricing Strategy
24:55 Exploring Packaging Options
25:38 Understanding Customer Value
27:38 Setting Price Metrics and Architecture
29:51 Determining Price Levels
38:49 Mindset and Pricing Strategies
44:34 Practical Advice for SaaS Founders
47:24 Conclusion and Final Thoughts
Follow the Guest: James D. Wilton
► https://www.linkedin.com/in/jamesdwilton/
Follow the Host: Omeed Tabiei
► https://www.linkedin.com/in/Omeed-Tabiei
► https://www.facebook.com/omeedt
►https://www.instagram.com/saasbizlawyer
How to reach Optimist Legal about your SaaS business to explore working with us
► https://www.optimistlegal.com
►Omeed@OptimistLegal.com
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About Optimist Legal:
Optimist Legal is a SaaS corporate and business focused law firm with extensive experience in SaaS. When you work with Optimist Legal for your SaaS business, you can rest assured that you're working with diligent experts that are going to protect your interests every step of the way.